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Ormond Beach Observer Saturday, Feb. 23, 2013 6 years ago

BIZ BUZZ: ICI Homes see 30% spike


Social media boosts traffic to local builder; new health insurance portal gets off the ground; leads group plans annual meeting; and more.


ICI home sees 30% spike, following social media launch

ICI Homes, a house and community builder, has reported a more than 30% spike in sales inquiries following the launch of its presence on social media platforms.

The 32-year-old company now plans to hire three to four new employees to its marketing division this year to further expand its reach.

“Most homebuyers today use the Internet to gather information about home builders and communities,” Rosemary Messina, vice president of sales and marketing, said. “We have developed an active … online presence to establish relationships with prospective buyers before they even visit a sales center in one of our communities.”

Messina added that ICI’s new-home sales last year were up more than 10% over 2011.

Call 236-4178.

Web-based insurance firm launches exchange portal

CCI Insurances Life and Health Consultant Joseph McCormick announced this month the launch of a new health-exchange technology system, through his home-based company, MyPrivateExchange.

“(Our) site is an online insurance portal not unlike Travelocity is for the travel industry,” McCormick said. “Employers now have the ability to help themselves while helping their employees at little or no cost, (as well as) stay compliant.”

The site works as a portal for defined contribution health plans, which are an alternative to group insurance plans. Defined contribution plans allow employers the flexibility to offer no contribution, or a fixed dollar amount, to their employees paying premiums on their individual health plans.

McCormick has been in insurance almost six years.


Preferred Business Group to meet at Houligans

Established in 2006, the Preferred Business Group, of Ormond Beach, will hold its annual membership drive meeting 6-8 p.m. Wednesday, Feb. 27, at Houligans, 1643 N. U.S. 1. There will be live music, drink specials, door prizes and a 50/50 drawing.

The networking and leads group meets 7 p.m. every second and fourth Wednesday of the month, at Houligans.

Professional dress not required. Call 547-3435.

Local law firm promotes safe driving at schools

The Law Firm of Politis & Matovina, P.A, are currently sending letters to local schools inquiring which would be interested in participating in its annual safe-driving seminars.

This year’s program is on the effects of distracted driving and will feature a documentary short called “Just a Few Seconds,” made by the EndDD nonprofit.

Seabreeze High School participated in the company’s drive last April.

Pet-sitter hits decade in international group

Cathy Bullock, owner of Heaven Scent Pet Sitting, has marked her 10th year as a member of Pet Sitters International, the world’s largest educational association for professional pet-sitters.

Call 673-0917, or visit

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