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Ormond Beach Observer Friday, Dec. 13, 2019 7 months ago

Community-style development coming west of the city

As many as 10,000 residents possible off State Road 40.
by: Wayne Grant Real Estate Editor

Ormond Beach is going to get some new neighbors, as many as 10,000.

Earlier this year, Margaritaville backed out of a plan to expand north to State Road 40, which could have added 4,800 residents. But now an Orlando company, Avalon Park Group/sitEX, has purchased 2,500 acres from Consolidated Tomoka and plans a residential and commercial master planned community with a potential of 10,000 residents in single-family homes, townhouses and apartments. It will extend west from Tomoka Farms Road and south of S.R. 40.

The company will meet with Daytona Beach officials in the first quarter to submit a site plan, according to Stephanie Lerret, senior vice president of marketing and community relations. Until then, she said she could not discuss a timeframe for construction but said it’s not something the company is going to be sitting on.

“We’re going to move forward quickly,” she said in a phone interview. “We’re really excited.”

The development is located in Daytona Beach, even though the land directly across S.R. 40 is Ormond Beach.

Lerret said the development will be designed for live, work and play, with shopping and businesses, and that will reduce travel needs on S.R. 40.

“That being said we’ve historically worked with communities in public private partnerships on infrastructure,” she said.

Margaritaville had plans to extend Tomoka Farms Road to S.R. 40, which would allow a route to the south without traveling east on S.R. 40. 




Beat Kahli, CEO, said Avalon Park Daytona will add over $2 billion in ad valorem value to Daytona Beach and Volusia County. Daytona Beach annexed the land south of S.R. 40 about 20 years ago.

“We’re going to move forward quickly”

STEPHANIE LERRET, vice president, Avalon Park

As part of the annexation agreement, Ormond Beach will supply water and sewer to the development. However, Daytona Beach will be required to build the pipes and other necessary infrastructure, according to City Attorney Randy Hayes in a discussion about the project with the city Planning Board on Dec. 12. There was no decision before the Planning Board; the utility requirements came up in a general discussion.

Supplying water for the area at some point in the future has been part of the city’s utility master plan since that time, according city staff.

Hayes said the city has no control over development of the property but hopefully will work with Daytona Beach on impacts such as traffic.

Planning Board members requested that city staff arrange a workshop to discuss water needs, with the realization that Ormond Crossings and other areas west of Interstate 40 will also be growing.




Kahli said the company’s developments are communities, and he mentioned schools as part of the plan.

“Over the years, we have worked with thousands of people who want the atmosphere of a small town, where they can walk to the store and to a restaurant, but still be connected to a larger metropolitan area,” he said.

The company’s signature mixed-use development, Avalon Park, is in Orlando. They are also are developing Avalon Park Wesley Chapel, just north of Tampa and Avalon Park Tavares with the same design principals. According to an Avalon Park Group statement, the company’s mission is to create healthy sustainable communities with preservation areas and interconnecting roadways and trails.



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