Craft brewer plans expansion


  • By
  • | 4:00 p.m. August 21, 2014
page BRIEF BREWERY
page BRIEF BREWERY
  • Ormond Beach Observer
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Beer will be sold in cans at stores

Ormond Brewing Co. plans to expand their production capacity ten times as large as it is now, and also start selling their craft beers in cans at retail outlets.

Justin Robinson, who owns the brewery along with Jon Pennett, said they have ordered the equipment, and will be expanding production over the next several months.

In addition to selling beer in cans, the increased capacity will also enable them to offer more variety at area restaurants. Their flagship beer, Honey Cream Ale, is available at 26 Volusia County restaurants.

The brewery already has a commitment from ABC and Total Wine & More to sell their craft beer in cans, and they are reaching out to convenience stores, grocery stores and other outlets. It will be several months before production begins.

Robinson said there are several benefits to beer in cans and he expects cans to replace bottles in three to five years. He said cans have improved over recent years and have water-based liners, so that the beer never touches aluminum. He said big craft brewers, such as Cigar City and Oskar Blues, are producing beer in cans.

“They’re perfect for Florida because you can’t have bottles at swimming pools or on boats,” he said.

Also, cans are easily recyclable, impervious to light, cheaper to ship and stack easier.

They make numerous craft beers which can be sampled in the tasting room at their brewery, 301 Division Ave., Suite 15. The beer can currently be purchased in “growlers”.

Robinson said being able to brew more will make costs lower, because they will be able to buy ingredients in larger bulk and also save labor costs.

“When we scale up we’ll be more competitive in pricing,” he said. He said the amount of beer they brew will depend on the demand.

 

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