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Ormond Beach Observer Friday, Nov. 5, 2021 4 weeks ago

Ormond Beach offering free market research tool for local businesses

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SizeUp Ormond Beach helps businesses keep track of current market information that is often hard to come by, said Economic Development Director Brian Rademacher.
by: Jarleene Almenas Associate Editor

The city of Ormond Beach launched a new online tool on Wednesday, Nov. 3, to help local businesses by providing an avenue to receive market research data with just a few clicks.

SizeUp Ormond Beach is a website service that allows businesses to rank their performance compared to other competitors, discover potential customers and suppliers, as well as study area demographics to better optimize their advertising. Whether a business is hoping to expand, keep track of current market information, or is just starting out, city Economic Development Director Brian Rademacher said the online tool provides small and medium-sized businesses with free, easy-to-understand data that otherwise would have been difficult to acquire. 

“The tool is allowing them to have access to data to make decisions much similar to a lot of the national chains," Rademacher said.

The SizeUp dashboard consists of four modules. The first, titled "My Business," helps business owners compare their data such as revenue, salary, number of employees and turnover rates to others in their industry. All of the information input into this module is confidential, said Rademacher. The other three modules — Competition, Advertising and Demographics — provides market research to help owners make better decisions regarding their business. They can then schedule a meeting with Rademacher to create customized reports to simply ask questions. 

SizeUp is an internet service company that provides business data to help small business owners. According to the company's website, some of its other clients include the city of Las Vegas, city of Phoenix and the Seattle Metropolitan Chamber of Commerce. Rademacher said he became aware of the service a couples years ago through his affiliation with the International Development Council. 

Once the pandemic began impacting the economy, Rademacher said he started looking for tools to aid small businesses in the city. 

“From an economic development perspective, a lot of the focus can always be on the larger companies, the targeted industries, but we always have to recognize that the foundation of any community is its small and medium-sized businesses," Rademacher said. "So being able to provide them a tool like this kind of reinforces our support for them and our desire to provide them with tools they need to succeed.”

To see the SizeUp dashboard, visit https://www.ormondbeach.org/993/SizeUp-Ormond-Beach

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