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Ormond Beach Observer Monday, Oct. 8, 2018 8 months ago

Ormond financial planner hopes to take TV show nationwide

David Holland says women need to be involved in financial planning.
by: Wayne Grant Real Estate Editor

His quick smile makes David Holland seem like a natural for television. But his show, PlanStrongerTV, on WDSC Channel 15, is just a sideline for the personable financial advisor, who owns Holland Financial, 700 W. Granada Blvd.

With his TV show, he helps the public understand the wide world of financial planning. His interest in education probably came from his parents. 

His father, Cary Holland, taught math in Ormond Beach for 30 years, starting in the 1970s. His mother taught first grade in Flagler County and later worked in special education for Volusia County Schools. His grandmother taught in Flagler County for 37 years, and his grandfather was superintendent of schools in Flagler County.

“I’m continuing the legacy,” he said.

Finance is a foreign language for the average person, and Holland likes to translate it into plain English so people can understand.

“I like seeing the light bulb go off,” he said.

His company offers customized financial and investment recommendations, and Holland said no two plans are alike.




Airing at 7 p.m. Sunday through Friday, the show features segments such as a panel of certified financial planners, an audience participation spot and a segment with an expert guest.

The panel of financial planners throughout this season will be all women, and that’s not by accident.

“Women need to be more involved,” Holland said.

David Holland, CFP, CPA, hopes his TV show soon goes nationwide. Photo by Wayne Grant

He said that most women die single, divorced or widowed, and most men die married.

“Running out of money is a women’s issue,” he said.

Now available to four million people in Central Florida, the show may reach many more in the future. It was recently accepted by the National Educational Telecommunications Association and is available to 350 other public broadcasting stations around the country. Holland said he is optimistic after hearing positive feedback from stations.

He currently has one underwriter for the TV show and is seeking more to offset the cost of production, which comes out of his marketing budget. WDSC is operated by Daytona State University, and while money is received by grants and the university, the operational cost of shows is paid by show producers, such as Holland.




Holland says he has the best job in America, helping people achieve their financial dreams.

Things have changed over the years. In the past, people had a pension to rely on, but now people must take charge of their investments, which can include 401K plans, savings, IRAs, etc.

The information provided on the show is not based on current events but rather sound principles of money management. Topics include long-term care insurance, Social Security, annuities, survivorship planning, taxes, etc. Holland even has psychologists on to talk subjects such as getting ready for retirement.

“The show I do today will be just as useful three years from now,” he said.

Holland was approached to do the show by the people at WDSC who had seen a few paid programs he had done for local television. He had had prior media experience, having done a radio show for five years. That show gave him experience in speaking, and he made a lot of contacts for future guests.

This fall, he will record all of the shows for 2019, his seventh season. He has done 78 shows.

The 13 shows for the season are filmed in five days, each Friday for five weeks.

He said he has a lot of respect for television people.

“The lights are hot,” he said. “It’s mentally demanding. It’s physically demanding. But it’s worth it.”


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