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Ormond Beach Observer Saturday, Feb. 22, 2014 5 years ago

Rossmeyers finish $150,000 redo, open Main Street location

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Daytona Harley-Davidson is kicking off its 20th anniversary by opening its newly remodeled Main Street location, in Daytona Beach.

BY THE OBSERVER STAFF

A total of $150,000 has been re-invested into Daytona Harley-Davidson’s Main Street location, in Daytona Beach. And to coincide with the company’s 20th anniversary, the store is officially now open for business.

“With so much investment planned to occur within the E-Zone and throughout the Daytona Beach area, our family wanted to ensure that Daytona Harley-Davidson serves a key role by supporting the new era of redevelopment,” said Shelly Rossmeyer-Pepe, general manager. “We’ve always had a strong presence on Main Street, and we believe going back to our original store at 510 Main St. and investing significant dollars in improvements will support the Main Street redevelopment efforts and perhaps help change the scope of Main Street to a year-round tourist attraction.”

Shoppers can expect biker merchandise, especially T-shirts and trinkets, which are very popular for tourists to take back home.

“We love traveling all across the country and seeing people in our T-shirts wherever we go,” Rossmeyer-Pepe added. “We are proud of our business and the Daytona Beach community and are delighted to continue our family’s investment in both.”

The store will be managed by Darrin Dawson. It will be open 10 a.m. to 5 p.m. seven days a week.

Call Mandy Rossmeyer, at 671-7100, or email [email protected].

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