- May 4, 2024
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New “dry bar” gets women’s hair back in shape.
Hair stylist Lisa Fehr said sometimes she would run into a customer in a store and they would say, “Don’t look at my hair!”
It seems a person’s hair never again looks as good as the day they walked out of the salon.
In her travels around the country, Fehr said she noticed new businesses, called “dry bars” that took care of the problem. Women would stop in for a blow dry and style, and leave with great looking hair.
She said she saw them in New York, Tallahassee, Gainesville and California, when she was visiting her children in college.
“At one time I had five children away at college,” she said.
Fehr said the dry bars were always full of customers.
So, she recently opened Blown, a dry bar and nail studio at 73 S. Yonge St. It occupies the former location of Hair to Dye For, which she also owned.
She blows the hair out, after washing, and then uses hot tools to curl or flatten, and hair products to style the hair. She also offers gloss, up-dos, conditioning and other options.
“You can’t style your hair just by blow drying it,” she said. “The only thing we don’t do is cut it.”
She said she will continue to color hair for her clients, but the main business at Blown will be a dry bar, manicures and pedicures.
She expects business to be as good as it is elsewhere because it’s unique.
“There’s a salon on every corner, but no dry bars,” she said.
“Say you have an important business meeting, or you’re planning an evening out,” she said. “Or maybe you’re just having a bad hair day. If your hair is having a good day then you’re going to have a good day.”
She said sometimes a woman might just want to have “Hollywood hair” for the day. She says it would also make a good gift for new mothers, because they are so busy.
She expects special occasions to be an important part of her business. She is already scheduled to do the hair for an entire bridal party, and she thinks it will be big for proms and homecomings.
A resident of Ormond Beach since 1986, Fehr was a nurse at Halifax Medical Center for 15 years. She always enjoyed coloring hair, and left the medical field to get a degree in cosmetology at Daytona State University 12 years ago.
“When I was a girl, I colored my Barbie’s hair,” she said.
She moved up from South Florida, because she wanted to live near the ocean, and she found it to be more affordable here. Also, she said, the schools are good here.
She said business the first week was good. She had passed out fliers, and told her clients she would give them $10 if they brought a new customer.
She believes word of mouth is the best advertising for her business.
Call 481-8320 or find Blown dry bar on Facebook.
